Identify and observe your competition. Find out about their strengths and weaknesses.

Learn from your competitors.

Having competitors is no bad thing.
Their very existence proves that there is a market for your products or services.
Observe how they run their business. Look for aspects of their business that you could adopt and those that could be improved.
Don't assume that offering your products / services at a lower price than them will automatically win their customers. Competitors can change.
Try to predict how your competitors would respond to the birth of your business.

Never 'bad mouth' your competition.

It is advisable to enlighten potential customers about the positive differences between your products/ services and those of your competitors.

However, one should never attempt to win custom by bad mouthing your competition. The process of 'blowing out their candle to make yours shine brighter' often backfires and loses the customer's respect.

You can be sure that your competitors will find out if your allegations make a serious dent in their sales and, unfounded or not, retaliation can sometimes follow.
Not goooood......bad!

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